References
A process for developing a professional practice model with branding support from communication design students
Abstract
This article discusses the development of a professional practice model (PPM) within NHS Grampian. A shared governance approach was used to develop the model, supported by the findings from a Florence Nightingale Travel Scholarship, which included visiting hospitals in Australia to explore the principles adopted by Magnet-designated organisations. The process of developing the PPM is described: this involved senior nurses and staff across various nursing, midwifery and allied health professional teams and collaborating with graphic design colleagues and communication design students. The article then describes how the model was disseminated and used across the health board in presentations, and at conferences and workshops.
A professional practice model (PPM) provides ‘the overarching conceptual framework for nurses, nursing care, and interprofessional patient care’ (American Nurses Credentialing Centre (ANCC), 2014), and can be described as a schematic representation of a profession (Murphy, 2011).
The ANCC runs the Magnet scheme, which recognises nursing excellence, and publishes the Magnet manual that describes all the relevant components that organisations are required to work on in order to achieve Magnet designation (Box 1). The latest Magnet manual (ANCC, 2019) asks organisations to provide examples of improved outcomes associated with a change brought about by clinical nurses in alignment with a PPM.
Magnet status is awarded to hospitals that have created excellent care environments and support the professional practice of nursing. It is awarded by the American Nurses' Credentialing Center.
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